Kellogg’s has awarded Alsop High School, Walton £1,000 to enhance its breakfast club provision and help feed young people at the start of the school day.

Alsop was selected to receive this boost as Kellogg’s announced it is donating more money to support breakfast clubs than ever before as more and more schools struggle to find the budget to fund this much needed service for their students.

Breakfast clubs help with everything from attendance and attainment to alleviating hunger and providing pre-school care. Nationally 68% of teachers believe students would struggle to concentrate in class without their breakfast club, according to Kellogg’s research.

Mr Paul Masher, Headteacher comments:“We are so grateful to receive this generous donation to sustain and expand our much needed breakfast service for Alsop students and their families. Thank you to Kelloggs for their support.”
Kate Prince, Corporate Social Responsibility Manager at Kellogg’s, writes:“We’re proud to have spent over 20 years supporting so many schools across the UK. We believe all young people should have the opportunity to start the day with breakfast, and we know that equipment and resources are just as important to clubs as the food itself.”

Kellogg’s has supported 4,000 school breakfast clubs with funds, food and training over the last 23 years – that’s 70 million bowls of cereal to children all over the UK since 1998.